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Writer's pictureAziz Elhalabi

Why Am I Ranking for the Wrong Keywords? A Step-by-Step Guide to Correcting Your SEO Strategy for Tampa Photographers (or any other ones around the world)

Updated: Oct 25

Have you ever felt puzzled about why your website ranks for terms that don't match your business? You're certainly not alone. Many photographers, especially in competitive places like Tampa, experience this very issue.


Imagine you set out to highlight your skills with "Tampa Photographer FL," but instead, your website is ranked for "luxury real estate photography." This can be disheartening. However, we've got you covered. This guide will walk you through the steps needed to refine your SEO strategy—without sacrificing your existing rankings.


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Identifying the Core Problem for Tampa Photographers


When your website attracts visitors from unrelated keywords, it can detract from your goal and mislead potential clients. For example, if you specialize in portrait photography, being discovered for real estate photography might just attract the wrong audience.


Identifying this mismatch is crucial for your optimization journey.


Step 1: Analyze Your Current Rankings


Start by examining the keywords where your website currently trends. Useful tools include Google Search Console, Ahrefs, and SEMrush. Here’s how to effectively analyze your situation:


  • Look for Patterns: Examine the keywords you rank for closely. Are there recurring themes or phrases?


  • Evaluate Search Intent: Consider if the search intent aligns with your offerings. For instance, someone typing "luxury real estate photography" likely seeks someone to shoot property listings, not family portraits.


Compile the most concerning keywords you discover.


Step 2: Refine Your Target Keywords


With a clearer understanding of your current keywords, it’s time to refine your target keywords. Focus on what truly represents your business—like “Tampa Portrait Photographer” or “family photography in Tampa.”


  • Conduct Keyword Research: Use various keyword tools to find new, relevant keywords that fit your services. Target keywords with a reasonable search volume. For example, “Tampa family photographer” has around 500 searches per month with relatively low competition.


  • Utilize Long-Tail Keywords: Don’t underestimate long-tail keywords, such as “best outdoor family photographer in Tampa.” These often attract more specific clients who are closer to making a decision.


This alignment will set you on the right path.


Step 3: Optimize Your Website Content


Once you have your keywords mapped out, it's time for website adjustments.


  • Revise Page Titles and Meta Descriptions: Ensure your page titles and meta descriptions feature your selected keywords. Craft catchy descriptions that entice users to click. For example, instead of “My Photography Services," use “Capture Beautiful Moments with the Best Tampa Photographer.”


  • Modify Your Website Copy: Tailor your website copy to better reflect your main services. Use your relevant keywords naturally to avoid keyword stuffing. For example, write, “As a trusted Tampa family photographer, I specialize in capturing joyful moments with stunning visuals.”


  • Create Engaging and Informative Content: Develop blog posts that incorporate your target keywords. Content topics could include “Top 5 Locations for Family Photos in Tampa” or “Photography Tips for Capturing Family Memories.” Such posts can significantly boost your SEO and engage visitors.


  • Optimize your Image SEO: Using Alt Tags is a free way for SEO opportunities to be plugged into your SEO matrix, and is often overlooked by web developers, what is alt text? Google doesn't have eyes, so it often needs images to be explained to it as to what it's looking at for accessibility purposes and that's where you can throw in your keywords such as "A Photo of a Happy Couple getting married, captured by a local Tampa Photographer" throwing in these terms to the alt text isn't visible for the customers and is only for Google's "Eyes" so use it wisely.


Doing so ensures both users and search engines understand your offerings.


Step 4: Leverage Backlinks and Local SEO


Earning quality backlinks and enhancing your local SEO are fundamental for achieving better rankings.


  • Form Partnerships: Make connections with fellow Tampa photographers, local businesses, or event planners. This could lead to valuable backlinks and referrals.


  • Get Listed in Local Directories: Be sure your photography business appears on local directories like Google My Business, Yelp, and WeddingWire. Research shows that businesses with complete listings on Google can receive 70% more location visits than those without.


Optimizing for local SEO can greatly enhance your visibility for relevant searches.


Step 5: Monitor Your Progress and Adapt Strategy


After implementing changes, continue monitoring your results.


  • Regularly Check Keyword Performance: Keep an eye on your keyword rankings and traffic analytics to gauge the effectiveness of your efforts. Look for improvements in your desired keywords, and track their progress week by week.


  • Be Flexible: If certain keywords do not perform as expected, don’t hesitate to reassess. Experiment with variations or new keywords, and adjust based on what your traffic tells you.


SEO is dynamic, and adapting to changes is essential.


Wrapping Up


Finding yourself ranked for the wrong keywords may feel frustrating, but it’s also a chance to refocus your efforts. By analyzing your current rankings, refining your target keywords, optimizing your content, leveraging local SEO, and closely monitoring your performance, you can align your Tampa photography business with the right audience.


Whether you're capturing families, events, or breathtaking landscapes in Tampa, a clear and intentional SEO strategy will help you attract ideal organic clients.


So take action today, and start shaping your SEO journey! Wishing you the best of luck! This article was written with the assistance of WIX AI Assistant.

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